The aim is to agree on common actions shaping a competitive and sustainable future of the Cruise industry in the Baltic Sea. Europe is one of the world's major cruise destinations, and the cruise industry creates jobs and growth. One fundamental objective of the cruise dialogue is to ensure more jobs and growth in the future, but only if sustainable. Healthy coasts and waters, as well as local cultures and traditions, are not only vital to the people of the EU but also a key selling point for the cruise business.
Preserving them is thus crucial, and the Baltic maritime region is particularly keen to adopt the principles of the Circular Economy in Europe. This Baltic dialogue follows up on the Pan European Cruise Dialogue held in Brussels on 5-6 March 2015 and on the first Mediterranean Cruise Dialogue held in Olbia, Italy, on 14 October 2015.