Meat Expo China is set for a return to Shanghai

May 10, 2016 - Following its success in 2015, the 12th edition of Meat Expo China is scheduled to run from 14 – 16 November 2016, once again at the Shanghai New International Expo Centre in China. Organised by Messe Frankfurt (Shanghai) Co Ltd and Circulation Industry Promotion Center of the Ministry of Commerce of P.R. China (CIPC), the annual show compiles one of the most comprehensive showcases on cutting-edge technologies and machinery, meat and meat-based products as well as total solutions for the meat-processing industry in China. Mr Richard Li, General Manager of Messe Frankfurt (Shanghai) Co Ltd, the organiser of the show, expressed: “We are convinced by the 2015 show result that organising Meat Expo China in Shanghai was favourable for suppliers worldwide to tap into the China market.

We welcomed over 5,000 visitors from more than 10 countries and regions who were eager to learn more about the high-quality meat and related products, production line automation and smart management systems for their businesses. We believe keeping the show in Shanghai will sustain its popularity and internationality as we strive to open up more opportunities and remain a successful venture for all participants.”

 At the upcoming edition, approximately 180 exhibitors are expected to take part in the show, utilising 12,340 sqm of exhibition space. Several prominent brands have confirmed a return this year such as Xiaojin, Qingdao Jianhua and Jinluo. To ensure the high standards of all types of food in China, the strengthened “Chinese Food Safety Law” was implemented on 1 October 2015. It is now known as the “toughest-ever food-related” regulation in the nation’s history and its enactment is strongly promoted by the local Central Government as well as the State Council.

In addition, the country’s Ministry of Agriculture released “the Regulations of Livestock and Poultry Slaughtering” in 2014 in order to standardise the slaughtering market and to improve the quality of meat products and food safety. At the Chinese People's Political Consultative Conference held in March 2016, a discussion was held regarding the acceleration of the law enforcement. Besides, the market potential surges while international trade in the Chinese meat industry is strongly stimulated by the Chinese government, which actively engages in the trade agreements with many countries to facilitate the cross-border meat import and export businesses.

For instance, the “Free Trade Agreement (FTA) between the P.R. China and the government of Australia” entered into force in December 2015 to reduce tariff on bilateral trade and enhance the nations’ economic relationship; the joint protocol of beef and mutton imports from Mongolia was approved and signed between China and Mongolia in January 2016, clearing the restriction on the trade of processed meat from the major production cities in Mongolia.