Global innovation: CMA CGM Group develops AQUAVIVA

April 27, 2016 - The CMA CGM Group launches AQUAVIVA, a new generation of containers which allows for the safe carriage of live lobsters in their original water in conditions maintaining their natural habitat. The development of this global innovation relies on CMA CGM’s Reefer specialist expertise and the unique technology INNOPURE®, developed by EMYG Environnement & Aquaculture.

Previously lobsters were carried either frozen by sea or alive and on ice by airfreight. With the new AQUAVIVA container, they can now travel by sea in optimal conditions maintaining their natural habitat. This mode of transport relies on three major characteristics that: Replicates lobsters’ natural living conditions. Guarantees the water’s optimum temperature during transportation, thanks to CMA CGM finest degree in Reefer expertise.

Preserves the water’s oxygen level and quality, thanks to INNOPURE® and its natural filtration system. Lobsters are carried in optimal conditions during the whole transport process within their natural water, from fishing area until arrival at wholesalers or restaurants. This guarantees first-day freshness and quality even over a long term conservation. The arrival of the Aquaviva container is the result of 4 years of research and development between CMA CGM Reefer teams, a leading worldwide shipping Group, and EMYG Environnement & Aquaculture, a company specialized in water purification and filtration.

This global innovation offers a unique solution in the transportation of live lobsters. Initial markets will be North America and Europe. The collaboration will continue and will allowing maritime transportation for other live seafood.