Nor-Shipping 2017 shakes up future with Disruptive Sustainability

January 24, 2016 - Nor-Shipping is ripping up the industry rulebook. That’s the message from the organisers today, as they reveal a theme for exhibition Hall A that aims to challenge convention and embrace innovation – Disruptive Sustainability.
Birgit Liodden, the Director of the leading global maritime event week, explains: “The world is evolving and the rate of change accelerating, fuelled by new ways of thinking, working together and innovative technologies.

The digital revolution has shaken the foundations of traditional industry thinking, opening up new opportunities and mind-sets. Those that don’t embrace this risk being left behind. “Nor-Shipping 2017 will showcase the ideas and people that can help shipping position itself at the vanguard of change. By driving development and disrupting established models this industry has the chance to emphasize the role it plays in global trade and make itself truly sustainable. That could be achieved through breakthrough environmental technology, digitalisation, energy use, supply chain innovation, anything – the potential is only limited by our own imaginations. And we know our exhibitors think big!”

 The whole of Hall A at Nor-Shipping exhibition centre will be dedicated to Disruptive Sustainability – a concept that Nor-Shipping is launching into the shipping arena. Alongside trailblazers from the world of shipping, it will also feature leading companies and innovations from the wider business world – allowing for a sharing of insights and cross fertilization of ideas. Cosmetically the hall will be transformed for the week, with fresh features, décor, stands and exhibits that, like the show itself, aim to engage, provoke, challenge and inspire visitors from across the world.

“You can either choose to disrupt or be disrupted,” Liodden comments. “Our main halls will retain their successful focus and formats, but this hall will act as a new gateway for the entire exhibition. It’ll provide a physical access point, but also an access point for ideas that we hope that can lead shipping on a path to environmental, technological and, not least, commercial sustainability. “Shipping needs to see disruption, or fundamental change, as an opportunity rather than a threat. Nor-Shipping can help communicate that message and demonstrate how industry players can realise its immense potential.” “Nor-Shipping has always been at the forefront of the industry,” Liodden concludes, “and we aim to retain that position by focusing firmly on its future.”