Meat Expo China 2015 concluded a success

19 January 2016 - The 11th edition of Meat Expo China, the leading international trade exhibition for China’s meat industry, ended on a high note. The show was held from 25 – 27 November 2015 at the Shanghai New International Expo Center and represented a successful inaugural joint partnership between the two organisers, Messe Frankfurt (Shanghai) Co Ltd and the Circulation Industry Promotion Center (CIPC) of the Ministry of Commerce of the People’s Republic of China.

Over its three-day run, the show attracted 108 companies from 5 countries and regions to showcase the latest slaughtering, meat processing and packaging technologies and equipment as well as high-quality meat and meat-based products. The exhibitors occupied 12,600 sqm of exhibition space and welcomed 5,088 visitors from 37 countries and regions, including Australia, Argentina, Germany, Italy, Japan, Mongolia, Russia, Spain, South Africa and the United States.

 Mr Richard Li, General Manager of Messe Frankfurt (Shanghai) Co Ltd, commented: “The organisers’ combined efforts to put on the Meat Expo China 2015 were a success. Utilising our widely recognised expertise in fair management, we set out to elevate this well-regarded domestic show into a comprehensive global event. Overall, I am pleased with the results and believe the show’s international footprint will continue to grow for years to come.” CIPC’s Deputy Director, Mr Zhou Qiang, was also positive about the joint collaboration. He revealed next year’s plan and explained: “The advantageous cooperation with Messe Frankfurt not only made the 2015 show more professional and adaptive to the market, but it also raised the show’s brand value. In 2016, in addition to co-organising Meat Expo China, we will extend the collaboration to IFFA in Frankfurt, Germany for Chinese exhibitor recruitment. We trust that the synergies between IFFA and Meat Expo China will be mutually beneficial and ultimately boost industry development in China.”