The brand identity will be renewed in terms of design and Italian luxury: every point of contact with clients will be an elegant sophisticated experience. Signs from the markets: Middle east good which compensates for the dip in the chinese market. Central and South America also positive europe improving, especially the mediterranean market. With a value of production of over 650 million euros, an increase of about 10% over last year, 265 yachts delivered and a healthy financial position, the sales forecast for the 2014-2015 season shows a positive trend which can be interpreted as sign of a partial recovery of the market.
The market scenario is very complex and dynamic for the Group which, during these times of relative instability, has nonetheless worked to strengthen its dealership network all around the world while increasingly working towards having a direct presence in each territory. The aim is to protect and nurture markets, not with a multi-brand distributor, but with exclusive distribution of the Azimut Yachts brand in partnership with the best operators available in these territories.
This therefore means markets that are directly and professionally nurtured by experts with local knowledge, customer services provided by Group staff and brand exclusivity. In Europe, the 2014/2015 season closed with an increase in market share which, in this area, represents a third of total volumes.
There was an increase in the sales of new models from the up to 50 feet category. Central and North America were the markets of reference for the Group with significant growth in Latin America. A slight drop in the Asia Pacific area which reflects the recent economic downturn in China. This remains however a territory in which the Group has a firm hold and keeps its position of absolute leadership of the market.
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