sources suggest that B2C E-Commerce sales in this country are expected to increase by low, double-digit percentage points. However, leading sources vary in forecasts of how great the expected growth rates and increase in sales will actually be. Despite the projected increase in online retail sales, some leading research sources suggest the share of B2C E-Commerce of total retail in the USA will remain behind that of some other top markets, including Germany and the UK.
Nevertheless, compared with its largest current competitor, China, forecasts indicate that US B2C E-Commerce sales will still top those of China over the span of the next few years, excluding C2C. However, when B2C and C2C are considered together, China clearly outpaces the USA in B2C E-Commerce sales. Furthermore, while online retail sales are expected to increase in the coming few years, the United States' share of global B2C E-Commerce is projected to decline by around 2 percentage points. Trends in B2C E-Commerce in the USA include M-Commerce and omnichannel commerce, with many consumers demonstrating preferences for free delivery and more than three-quarters preferring to pay online via credit card. Products purchased online the most by US consumers fell under the categories "Fashion and Apparel", "Electronics" and "Books". US-based global E-Commerce giants Amazon and eBay raked in nearly half or more of their global revenue from US-based purchases.
